Resources mentioned in this article: GoDaddy (domain names/web hosting) Bluehost (web hosting), WordPress (blogging platform), Studiopress (premium blog templates) One of the most important aspects of today’s web is the ease with which people can create and share their own content. This marks a major shift from a culture in which an elite group controlled the publication […]
Business
Is Amazon Poised for World Domination? Is It Even Profitable?
Amazon is often portrayed in the media as an unstoppable behemoth indiscriminately crushing everything from indie bookstores to big box stores on its way to world domination. But recently more have started to question that narrative. Amazon’s July attempt at entering the smartphone market was a highly-publicized disaster, but critics are pointing to far more […]
Website “Hits”: a Useless Way to Measure Traffic
When you’re working to promote a website, you might hear about how many “hits” the big name bloggers get. And you’ll no doubt be trying to come up with ways to increase your own number of “hits.” But in reality, hits isn’t a metric you should ever give serious thought to. It’s a holdover from […]
What Is Google Analytics Direct Traffic And Where Does It Really Come From?
One of the core benefits of Google Analytics is its ability to show you where your website visitors are coming from. How many are arriving from Google? What about from links on Facebook or another online community? These are vital questions that any webmaster needs to be able to answer. Within Analytics, the total number […]
Facebook Now Tracking Offline Purchases: Useful Innovation or Privacy Invasion?
Facebook recently inked a new partnership deal with a data metrics company called Datalogix. The goal? To keep track of Facebook users who see ads and then later go on to purchase particular items from brick-and-mortar stores. This move represents a fascinating development in the field of advertising analytics but also a concern for privacy […]
What’s the Business Model and Outlook for Dropbox?
With just about everyone in agreement that the future of computing is “in the cloud,” the personal cloud storage market, encompassing such services as Apple’s iCloud, Google Drive and Windows SkyDrive, will only continue to heat up in the next couple of years. Although there are some distinctions, such as file clouds, device clouds and […]