I recently wrote an article about the effects of ChatGPT on libraries and librarians and I wanted to expand on some of the points relating to information seeking and web search. We are truly at a watershed moment for information literacy that has the potential to be just as revolutionary as when Google first blazed […]
Search Engines
Website “Hits”: a Useless Way to Measure Traffic
When you’re working to promote a website, you might hear about how many “hits” the big name bloggers get. And you’ll no doubt be trying to come up with ways to increase your own number of “hits.” But in reality, hits isn’t a metric you should ever give serious thought to. It’s a holdover from […]
Academic SEO: Why Search Engine Optimization Isn’t Just For Businesses
SEO is often thought of as a purely commercial endeavor: companies and other for-profit websites use keywords strategically, make use of headings and meta tags, and build inbound links in order to increase search engine positions and generate more revenue. But in the world of academia, scholars are also recognizing a need to implement some […]
Concerns Over Google’s Social Features and the Loss of Objective Search
Google’s key feature has always been simplicity: a clean, uncluttered search interface that returns the most relevant webpages for any query. The search giant would weigh a variety of factors to measure a page’s authority, most importantly its inbound links, and rank the list of results accordingly. But recently, Google’s quest to increase personalization and […]
Is Siri a Threat to Google and Search Engines?
With Google’s current dominance over search, it’s natural to speculate about possible threats. Microsoft’s Bing, for one, is investing big time resources in hopes of gaining market share, and up-and-coming services such as DuckDuckGo are also intriguing. But the strongest competitor might not be a traditional search engine at all, but rather a fundamental new […]
What is a Vertical Search Engine?
When we think of search engines, Google typically comes to mind first. And this makes sense, since they own a dominating market share over Yahoo and Bing, the closest competitors. But there are plenty of other search engines that stick to one subject instead of trying to do it all. These are known as vertical […]