Today it’s easy to exchange gifts completely digitally, and there are certainly some advantages to going this route. You can shop from the comfort of your own home. You don’t have to pay for shipping. You even help the environment by not driving to the store or generating waste in the form of envelopes, boxes […]
Technology
Website “Hits”: a Useless Way to Measure Traffic
When you’re working to promote a website, you might hear about how many “hits” the big name bloggers get. And you’ll no doubt be trying to come up with ways to increase your own number of “hits.” But in reality, hits isn’t a metric you should ever give serious thought to. It’s a holdover from […]
Is Social Media Preventing Students from Being “Good Digital Citizens”?
The digital age demands new competencies in order for us to be fully literate citizens. With information now being created by everyone on various web platforms, we need to critically think about what and how we consume. Today we are also all content curators whether we like it or not, as we decide what we […]
Are There Alternatives to Slideshare for Embedding a Powerpoint?
Although there are plenty of competitors these days, Powerpoint is still a preferred tool for creating presentations due to its familiar controls and ease of use. But many are no longer happy to simply create a presentation, show it to an audience and then let it sit on their computer. One solution is to send […]
Are eBooks Bad for Reading and Writers? Leasing vs. Owning and More
This week Wired published a provocative article about ebooks. In the piece, titled “The Abomination of eBooks,” author Art Brodsky points out how the applicable rules for ebooks are fundamentally different than those for print books; in particular ebooks are leased rather than actually bought and owned. Because of this, he argues that it doesn’t make […]
What Is Google Analytics Direct Traffic And Where Does It Really Come From?
One of the core benefits of Google Analytics is its ability to show you where your website visitors are coming from. How many are arriving from Google? What about from links on Facebook or another online community? These are vital questions that any webmaster needs to be able to answer. Within Analytics, the total number […]