One of the core benefits of Google Analytics is its ability to show you where your website visitors are coming from. How many are arriving from Google? What about from links on Facebook or another online community? These are vital questions that any webmaster needs to be able to answer. Within Analytics, the total number […]
How Does Google Scholar Work and How Can I Use It Better?
Google is great for its convenience and quick answers but much more hit or miss when you need authoritative sources. It’s important to critically evaluate your search results to figure out who each author is and why he or she might be a good person to write about the subject at hand. But another thing […]
The Shift from Tools to Platforms on the Web
Several weeks ago, Google announced it would shut down its popular RSS service Google Reader on July 1, leading to a mad scramble for alternatives. Some people remarked on how the replacements could not quite replicate their familiar workflow, forcing them to change their news-seeking routines. Others could not even sign up, as the flood […]
Standalone GPS vs. Google Maps or Waze on Smartphone: Which to Use?
Not too long ago traveling by car in a new area meant consulting unwieldy print maps, stopping to ask locals for directions or even just making educated guesses and hoping you eventually reach your destination. But with the proliferation of devices that receive GPS signals, the game has radically changed. At their most basic level, […]
Concerns Over Google’s Social Features and the Loss of Objective Search
Google’s key feature has always been simplicity: a clean, uncluttered search interface that returns the most relevant webpages for any query. The search giant would weigh a variety of factors to measure a page’s authority, most importantly its inbound links, and rank the list of results accordingly. But recently, Google’s quest to increase personalization and […]
Is Siri a Threat to Google and Search Engines?
With Google’s current dominance over search, it’s natural to speculate about possible threats. Microsoft’s Bing, for one, is investing big time resources in hopes of gaining market share, and up-and-coming services such as DuckDuckGo are also intriguing. But the strongest competitor might not be a traditional search engine at all, but rather a fundamental new […]